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How E-Commerce is Changing The Role of the Alcohol Sales Rep

Posted: 11th May 2017
MRM recently attended the Wine and Spirits Wholesalers Association Convention in Florida in order to meet with prospective clients and learn more about the US market. As part of this we were invited to take part in the US Beverage Alcohol Forum to discuss the "Future of Technology" in the industry. To view the replay of this forum, click here. In preparation for the forum we spent good deal of time thinking about the various changes that are happening within the industry in both the US and the UK. One exciting technology trend which is growing quickly in the UK but only in it's infancy in the US is the emergence of B2B e-commerce. Essentially, this means customers placing their orders online rather than through their rep or via a telesales team....
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