Swarovski Maximises and Tracks Return on Marketing Investment Using MRM’s POS Creator

Swarovski Maximises and Tracks Return on Marketing Investment Using MRM’s POS Creator

Summary

Founded in 1895 in Austria, Swarovski designs, creates, and markets high-quality crystal product collections such as jewellery, accessories, decorative items for the home, ornaments, and figurines.

Swarovski has a global reach and showcases its sparkling crystal products via a network of own boutiques and retail partners, as well as the Swarovski website and Online Shops.
With a significant quantity of Swarovski’s products being sold through their retail partners it is crucial that they support them with the marketing tools they need to promote Swarovski products effectively.
Swarovski’s retail partners regularly feature their product and model images on their websites, brochures and point of sale items.

Historically, Swarovski retail partners have had to email or phone the marketing team at head office to request the images in the particular size and resolution that they require.

Challenge

Turnaround Times

This process was taking up considerable internal resource and was resulting in lengthy turnaround times as items were being sent back and forth for edits and approval.

Protecting Brand Integrity

As a premium brand Swarovski are extremely vigilant about protecting the integrity of their brand and it was very important to them that customers could use their branded materials only if there was an approval procedure in place.

Customisation of Co-Op Advertisements

Swarovski’s larger retail partners often create Co-Op advertisements featuring the latest Swarovski product and model images. It’s important that retail partners can customise these items without infringing on brand guidelines.
Challenge
Solution

Solution

MRM developed an online marketing automation platform for Swarovski that allows their retail partners to download marketing collateral such as web banners, promotional videos, point of sale and brochure adverts.

The platform includes a sophisticated approval system that allows retail partners to request items and Swarovski to provide approval using an online message board where all communication is kept in one central location.

Retail partners can use the platform to customise the specific dimensions and resolution of the images that they require
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